RADARSEE is a development team dedicated to building innovative hardware-software systems for Wi-Fi analytics.
With the help of Wi-Fi tracking, we collect and use smartphone data (MAC addresses) to measure traffic and verify the number of audience contacts with Out-of-Home advertising.
How it works?
Sensor RADAR
1. A directional RADAR Wi-Fi sensor is installed on the advertising structure. During installation, the sensor is calibrated to collect data from smartphones with Wi-Fi enabled. Smartphones are detected from a specific distance in a specified direction.
Smartphones
2. Smartphones within the sensor’s range passively transmit their MAC addresses (network module identifiers). The sensor captures and processes MAC addresses locally to calculate an anonymous audience count, without requiring smartphones to connect to the Wi-Fi network.
Analitycs
3. Data collected by the sensors is algorithmically processed by the measurement system and aggregated audience counts are calculated per advertising structure and campaign. Automated data processing enables real-time tracking of audience contacts with advertising messages.
Cloud storage
4. Device-level identifiers are processed only momentarily at the sensor and are irreversibly deleted immediately after the aggregate count is calculated. Only anonymous, aggregated audience statistics are uploaded to and stored on the cloud server.
Who needs it?
Audience contact metrics with advertising are necessary for advertising operators, media, and digital agencies. The obtained data allows determining the number of views of a specific advertisement during or after the completion of an advertising campaign to analyze its effectiveness.
OOH and DOOH
Access to the collected data is available in Excel format and via the online dashboard of the analytics platform. Upon request, integration with the client’s CRM or CMS system can also be provided.
programmatic DOOH
Integration with SSP and DSP programmatic platforms for automatic transfer of indicators directly to the online account in the form of Impression with reference to creative.
Our team!
Oleksandr
CEO company
Egor
Senior Network Engineer
Svyatoslav
Customer Support Executive
Our clients and partners
FAQ
The project uses network equipment from leading global companies such as Cisco and MikroTik. The equipment is certified and meets all quality and safety standards.
To collect data, we use our proprietary software solutions. Algorithmic data processing is performed by measurement system. The obtained data was benchmarked against data from an independent monitoring company as well as data provided by mobile network operators. Additionally, Computer Vision technology with web cameras installed on the advertising inventory was used to validate the results. The conducted studies made it possible to perform a comparative analysis of the obtained results with other independent sources.
We are open to various formats of collaboration with companies that aim to enhance the quality of advertising communications through technological solutions.
We process technical Wi-Fi identifiers (MAC addresses) only momentarily at the sensor level. Device-level data is used solely to calculate an aggregated audience count and is irreversibly deleted immediately afterward — our solution does not retain persistent device identifiers and does not track individual smartphones across visits, locations, or campaigns. Only anonymous, aggregated statistics are transmitted to and stored in the cloud. This processing is based on legitimate interest under Article 6(1)(f) GDPR. We also encourage local information signs display for the audience to be aware of the count being performed.
If you have any further questions, we will provide answers!
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Email: am@radarsee.tech
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