RADARSEE is a development team dedicated to building innovative hardware-software systems for Wi-Fi analytics.
With the help of Wi-Fi tracking, we collect and use anonymized smartphone data (MAC addresses) to measure traffic and verify the number of audience contacts with Out-of-Home advertising.
How it works?
Sensor RADAR
1. A directional RADAR Wi-Fi sensor is installed on the advertising structure. During installation, the sensor is calibrated to collect data from smartphones with Wi-Fi enabled. Smartphones are detected from a specific distance in a specified direction.
Smartphones
2. Smartphones within the sensor’s range passively transmit their MAC addresses (network module identifiers) to database. The sensor collects this data without requiring smartphones to connect to the Wi-Fi network.
Analitycs
3. Data collected by the sensors is algorithmically processed by the Nexinsight measurement system and linked to each individual advertising structure and advertising campaign. Automated data processing enables real-time tracking of audience contacts with advertising messages.
Cloud storage
4. MAC addresses are uploaded to and stored on a cloud server. Automatically, or upon client request, the collected and analyzed data is exported from the cloud to the Nexinsight analytics platform for the generation of analytical reports in the form of XLS files, charts, or diagrams.
Who needs it?
Audience contact metrics with advertising are necessary for advertising operators, media, and digital agencies. The obtained data allows determining the number of views of a specific advertisement during or after the completion of an advertising campaign to analyze its effectiveness.
OOH and DOOH
Access to the collected data is available in Excel format and via the online dashboard of the analytics platform. Upon request, integration with the client’s CRM or CMS system can also be provided.
programmatic DOOH
Integration with SSP and DSP programmatic platforms for automatic transfer of indicators directly to the online account in the form of Impression with reference to creative.
Our team!
Oleksandr
SEO company
Egor
Senior Network Engineer
Svyatoslav
Customer Support Executive
Our clients and partners
FAQ
The project uses network equipment from leading global companies such as Cisco and MikroTik. The equipment is certified and meets all quality and safety standards.
To collect data, we use our proprietary software solutions. Algorithmic data processing is performed by the Nexinsight measurement system. The obtained data was benchmarked against data from an independent monitoring company as well as data provided by mobile network operators. Additionally, Computer Vision technology with web cameras installed on the advertising inventory was used to validate the results. The conducted studies made it possible to perform a comparative analysis of the obtained results with other independent sources.
We are open to various formats of collaboration with companies that aim to enhance the quality of advertising communications through technological solutions.
If you have any further questions, we will provide answers!
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Email: am@radarsee.tech
т. +380 96 533 23 33